Kia EVs reign victorious at Auto Trader New Car Awards 2023

Posted by Azizi Media - Thursday, 15th June 2023

Kia EV6 named Auto Trader’s ‘New Car of the Year’ for 2023
Soul EV scoops ‘Best Value Electric Car’ at awards
Award winners decided by real-world opinion of 220,000 UK car owners

Kia’s EV range has once again flexed its muscles at the Auto Trader New Car Awards 2023, bringing home two hard-fought accolades, including the award for overall ‘New Car of the Year’. The Kia Soul EV collected the award for ‘Best Value Electric Car’, while the ever-popular EV6 took home the title of Auto Trader’s ‘New Car of the Year’.

The Auto Trader New Car Awards are different from other car awards as the winners are not decided on by the opinions of industry insiders, but by the people whose opinion matters most: car owners. This year, over 220,000 UK car owners completed an online survey sharing exactly what they think of their car, with their thoughts and opinions (obtained from real-world experience) determining the winners of 20 of this year’s 23 award categories, including both of Kia’s award wins.

The Kia EV6 has continually impressed owners and reviewers alike since its launch in 2021 as it spearheaded the brand’s ‘Plan S’ strategy and new branding at the time. Offering striking and modern looks inspired by Kia’s ‘Opposites United’ design strategy, a real world range of up-to 328 miles on a single charge, ultra-fast charging capabilities and a comprehensive list of trim levels, the EV6 has scooped a multitude of awards in its relatively short lifespan, and continues to make an impact and transform perceptions of Kia.

Erin Baker, Auto Trader’s Editorial Director, said: “The Kia EV6 is hugely deserving of this year’s New Car of the Year, impressing both consumers and the industry alike. It took the market by storm when it was launched, with an innovative design, great range, incredible interior space, tonnes of features and fantastic peace of mind for owners thanks to outstanding brand reliability. As one happy EV6 owner so aptly summed it up: “It’s the best all-round car: the combination of technology, range, quality, charging speed and drive of the car makes it the most satisfyingly complete car. It’s not just a brilliant electric car, it’s just a brilliant car, full stop.” I couldn’t agree more.”

The Soul EV was Kia’s first EV in the UK, originally launched to great acclaim in 2014 – with a then class-leading range of 132 miles. Since then, the Soul EV has come a long way, now available for the first-time with a choice of two trim levels and battery options; ‘long range’ and ‘medium range’ options, but has retained its practical and unique boxy design.

Baker commented on the Soul EV winning ‘Best Value Electric Car’, saying: “The Soul represents excellent value for money for those looking to make the move to electric, with reasonable finance deals alongside the strong reliability record of Kia plus that seven-year warranty. One owner described it as: ‘An excellent car. It’s our second electric car and the range of the bigger battery is spot on!’”

Kia’s range of impressive electric cars in the UK continues to grow as the brand prepares to welcome the six- or seven-seat EV9 later this year. This latest model is part of Kia’s aforementioned ‘Plan S’ strategy, which will see the Korean brand launch 15 EVs globally by 2027, nine of which will be available on UK roads.

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EXCELLENT CUSTOMER SERVICE

Bought my latest car from Premier Mitsubishi and have to say the service I received was excellent,in particular Jourdan,made the whole process easy and nothing was too much trouble.Highly recommended.

David A

6 STARS !!

We recently purchased a car, sight-unseen, from Premier Isuzu & Select Used Cars Manchester. I dealt with a very competent, polite & professional sales chap, called Jourdan. Figures were agreed, finance signed & sealed and the car delivered to us, free of charge ! Based 200 miles away & purchasing an expensive car without viewing first is always a concern, especially when doing it for the first time ! Such is the modern, click & collect world, I suppose. Jourdan was transparent, open and honest throughout, answering all of our questions and making us feel completely at ease. On arrival, the car really did exceed our expectations. It was prepared & presented to a very high standard, as promised, and all paperwork was present & correct. Highly commend Jourdan for a sterling job, his hard work & efficiency. Thank you. Couldn’t be happier & wouldn’t hesitate in recommending Premier Isuzu & Select used cars !

Matthew N

KIA SPORTAGE FROM ROCHDALE BRANCH

I contacted this Kia branch on Thursday1st of March, I had seen a Sportage on their website, the gentleman I spoke with was Charley Murton. He explained the car was a former demonstrator, I had been surprised to see a latest generation Sportage for sale so soon. I explained I wished to part exchange my current vehicle against a prospective purchase. I went to the dealership the following Tuesday, Charley was very welcoming and offered me a coffee, I needed it after having been at the mercy of a satnav for over an hour. He made me a very welcome offer on my vehicle and then we went for a test drive. Loved the car straight away. The negotiations were done professionally and efficiently, he then sorted out delivery to my home the following day, amazingly quickly. I have contacted him a couple of times since with a few questions he has continued to be extremely helpful each time. I am very impressed with this dealership and Charley in particular. A note to Charley your directions to get me home we’re spot on no need for the satnav and a half hour quicker!!

Colin J

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The team at Premier are amazing, I can't praise them highly enough. After I had a nasty puncture with damaged wheel last night they have sorted everything and got me back on the road by 10am!! Truly awesome, thanks Premier!!

Kath Bailey

THIS IS THE BEST SERVICE I HAVE EVER HAD!

Brilliant experience from start to finnish dealing with the team from Hyde especially Matt who couldn't have been more helpfull. Everything went very smoothly and the car is brilliant .Cann't believe the aftersales package that comes with the deal . In my 40 years of buying cars this is the best service I have ever had . A big thanks to Matt again it was like dealing with a friend I have known for years

Lee Brocklehurst

EXCELLENT EXPERIENCE

From start to finish our experience of Premier Automobiles excellent. Our salesman Neil was professional, friendly and helpful and he made the buying experience easy. He talked us through the whole process, ensuring that we had all the information we required to help us decide on the right car for us. Despite being further away than other dealerships, we felt the journey to Premier was worth the extra mileage. Neil's honest, no flannel approach was reassuring and we will definitely go back to Premier in the future. In fact, we will be using their service department for our annual services.

Laura Murphy

Kia Manchester
Birch Lane
Dukinfield
Greater Manchester
SK16 5AP

T: 0161 343 2216

Kia Rochdale
Molesworth Street
Rochdale
Lancashire
OL16 1TS

T: 01706 718 029

Suzuki Rochdale
Water Street
Rochdale
Lancashire
OL16 1TL

T: 01706 615 156

Isuzu Manchester
Clarkway
Hyde
Cheshire
SK14 2AU

T: 0161 393 6240

Mitsubishi Service & Premier Select Used Cars
Clarkway
Hyde
Greater Manchester
SK14 2AU

T: 0161 393 6240

Premier Automotive Ltd Company registered in England number 02706646. Registered Address: Premier Automotive Ltd, Colliers Garage, Birch Lane, Dukinfield, Cheshire, SK16 5AP . Trading as; Premier Kia, Premier Mitsubishi, Premier Ssangyong, Premier Suzuki, Premier Isuzu, Premier.

Premier Automotive Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge fees for our Consumer Credit services. We typically receive a payment(s) or other benefits from finance providers should you decide to enter into an agreement with them, typically either a fixed fee or a fixed percentage of the amount you borrow. The payment we receive may vary between finance providers and product types. The payment received does not impact the finance rate offered.

Appendix 1

Accordingly, the options we present to you, from our limited panel of lenders, may not reflect the most competitive or impartial terms available in the market.

You are not tied to funding via our panel of lenders and have the right to seek alternative options. However, in doing so, this may impact upon any offers provided by our panel of lenders in relation to deposit contributions, servicing or other schemes. We are a commercial entity that expects to make a profit from this transaction. Consequently, lenders typically pay a commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions; some lenders may also provide preferential rates to us for the funding of our vehicle stock and may also provide financial support for our training and marketing. Any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. We do not charge you a fee for our services, consequently we do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over, Guarantees may be required.

To be clear and transparent in the description of any used car as One Registered Keeper on the V5 registration document, the Car in question may have had more than one driver. And that the one registered keeper may have been a Company, or be a reputable fleet operator or rental operator. In addition our own Company registered vehicles may have been used for demonstration purposes, loan or rental, or staff vehicles. Any of our used vehicles sourced in this way represent value commensurate with age and mileage to offer excellent value to the next keeper.

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