OFFICIAL AUTOMOTIVE SPONSORS OF TOUGH MUDDER & SPARTAN 2024

Posted by Premier Isuzu - Wednesday, 10th April 2024

Driving Resilience Through Extreme Adventure

In the heart of endurance and camaraderie, two events stand as pillars of grit and glory—Tough Mudder and Spartan Race. And for Isuzu UK, these challenges represent more than just obstacles; they embody the brand's commitment to rugged determination and resilience.

Tough Mudder: A Legacy of Grit

For six years running, Isuzu UK has proudly served as the Official Automotive Partner for Tough Mudder, the premier endurance series that tests the limits of human endurance. Since 2019, Isuzu UK has stood side by side with Tough Mudder, sharing the goal of promoting resilience in the face of adversity.

As the 2024 UK season of Tough Mudder approaches, anticipation surges among obstacle enthusiasts gearing up to conquer the gruelling challenges ahead. From the infamous 'Mud Mile' to the relentless terrain, Tough Mudder pushes participants to their physical and mental limits, fostering camaraderie and teamwork along the way.

Spartan Race: Conquer the Extreme

But the adventure doesn't stop there. In a bold move into the extreme adventure sector, Isuzu UK celebrates its second year as the Official Automotive Partner for Spartan Race—a relentless obstacle course series that demands unwavering determination. This partnership runs alongside Isuzu's ongoing commitment to Tough Mudder, showcasing the brand's versatility in tackling the most challenging outdoor experiences.

As Spartan Race gears up for its 2024 UK season, Isuzu introduces the limited-edition Spartan-branded Isuzu D-Max Arctic Trucks AT35—a rugged beast designed to thrive in the harshest environments. Each truck proudly displays the Spartan insignia and serves as vital support for participants navigating Spartan's gruelling courses.

A Shared Ethos of Resilience

Both Tough Mudder and Spartan Race epitomize the spirit of resilience and determination that Isuzu UK embodies. Whether conquering mud-soaked trenches or scaling towering obstacles, participants in these events push themselves beyond their limits, forging bonds of camaraderie and strength.

Donald Young, Head of Partnerships at Spartan Race EMEA, expresses excitement for the upcoming season, stating, "Our shared ethos with Isuzu UK highlights our common drive to showcase our capabilities." Similarly, George Wallis, Isuzu UK's Head of Marketing, underscores the brand's enthusiasm for open-air challenges, emphasizing the alignment between Isuzu's ethos and the extreme adventures offered by Spartan Race.

The Ultimate Adventure Pick-Up

At the heart of Isuzu's partnership with both Tough Mudder and Spartan Race lies the Isuzu D-Max Arctic Trucks AT35—a professionally re-engineered vehicle that handles the most challenging landscapes with ease. With its distinctive presence and unrivalled capabilities, the AT35 is the perfect companion for thrill-seekers ready to push the boundaries of adventure.

As Isuzu UK revs up for another year of extreme adventure, one thing is clear: where there's a challenge, there's an Isuzu D-Max ready to conquer it. Whether it's navigating the muddy trenches of Tough Mudder or conquering the extreme obstacles of Spartan Race, Isuzu UK stands at the forefront of driving resilience through the toughest terrain.

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EXCELLENT CUSTOMER SERVICE

Bought my latest car from Premier Mitsubishi and have to say the service I received was excellent,in particular Jourdan,made the whole process easy and nothing was too much trouble.Highly recommended.

David A

6 STARS !!

We recently purchased a car, sight-unseen, from Premier Isuzu & Select Used Cars Manchester. I dealt with a very competent, polite & professional sales chap, called Jourdan. Figures were agreed, finance signed & sealed and the car delivered to us, free of charge ! Based 200 miles away & purchasing an expensive car without viewing first is always a concern, especially when doing it for the first time ! Such is the modern, click & collect world, I suppose. Jourdan was transparent, open and honest throughout, answering all of our questions and making us feel completely at ease. On arrival, the car really did exceed our expectations. It was prepared & presented to a very high standard, as promised, and all paperwork was present & correct. Highly commend Jourdan for a sterling job, his hard work & efficiency. Thank you. Couldn’t be happier & wouldn’t hesitate in recommending Premier Isuzu & Select used cars !

Matthew N

KIA SPORTAGE FROM ROCHDALE BRANCH

I contacted this Kia branch on Thursday1st of March, I had seen a Sportage on their website, the gentleman I spoke with was Charley Murton. He explained the car was a former demonstrator, I had been surprised to see a latest generation Sportage for sale so soon. I explained I wished to part exchange my current vehicle against a prospective purchase. I went to the dealership the following Tuesday, Charley was very welcoming and offered me a coffee, I needed it after having been at the mercy of a satnav for over an hour. He made me a very welcome offer on my vehicle and then we went for a test drive. Loved the car straight away. The negotiations were done professionally and efficiently, he then sorted out delivery to my home the following day, amazingly quickly. I have contacted him a couple of times since with a few questions he has continued to be extremely helpful each time. I am very impressed with this dealership and Charley in particular. A note to Charley your directions to get me home we’re spot on no need for the satnav and a half hour quicker!!

Colin J

PREMIER ARE AMAZING

The team at Premier are amazing, I can't praise them highly enough. After I had a nasty puncture with damaged wheel last night they have sorted everything and got me back on the road by 10am!! Truly awesome, thanks Premier!!

Kath Bailey

THIS IS THE BEST SERVICE I HAVE EVER HAD!

Brilliant experience from start to finnish dealing with the team from Hyde especially Matt who couldn't have been more helpfull. Everything went very smoothly and the car is brilliant .Cann't believe the aftersales package that comes with the deal . In my 40 years of buying cars this is the best service I have ever had . A big thanks to Matt again it was like dealing with a friend I have known for years

Lee Brocklehurst

EXCELLENT EXPERIENCE

From start to finish our experience of Premier Automobiles excellent. Our salesman Neil was professional, friendly and helpful and he made the buying experience easy. He talked us through the whole process, ensuring that we had all the information we required to help us decide on the right car for us. Despite being further away than other dealerships, we felt the journey to Premier was worth the extra mileage. Neil's honest, no flannel approach was reassuring and we will definitely go back to Premier in the future. In fact, we will be using their service department for our annual services.

Laura Murphy

Kia Manchester
Birch Lane
Dukinfield
Greater Manchester
SK16 5AP

T: 0161 343 2216

Kia Rochdale
Molesworth Street
Rochdale
Lancashire
OL16 1TS

T: 01706 718 029

Suzuki Rochdale
Water Street
Rochdale
Lancashire
OL16 1TL

T: 01706 615 156

Isuzu Manchester
Clarkway
Hyde
Cheshire
SK14 2AU

T: 0161 393 6240

Mitsubishi Service & Premier Select Used Cars
Clarkway
Hyde
Greater Manchester
SK14 2AU

T: 0161 393 6240

Premier Automotive Ltd Company registered in England number 02706646. Registered Address: Premier Automotive Ltd, Colliers Garage, Birch Lane, Dukinfield, Cheshire, SK16 5AP . Trading as; Premier Kia, Premier Mitsubishi, Premier Ssangyong, Premier Suzuki, Premier Isuzu, Premier.

Premier Automotive Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge fees for our Consumer Credit services. We typically receive a payment(s) or other benefits from finance providers should you decide to enter into an agreement with them, typically either a fixed fee or a fixed percentage of the amount you borrow. The payment we receive may vary between finance providers and product types. The payment received does not impact the finance rate offered.

Appendix 1

Accordingly, the options we present to you, from our limited panel of lenders, may not reflect the most competitive or impartial terms available in the market.

You are not tied to funding via our panel of lenders and have the right to seek alternative options. However, in doing so, this may impact upon any offers provided by our panel of lenders in relation to deposit contributions, servicing or other schemes. We are a commercial entity that expects to make a profit from this transaction. Consequently, lenders typically pay a commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions; some lenders may also provide preferential rates to us for the funding of our vehicle stock and may also provide financial support for our training and marketing. Any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. We do not charge you a fee for our services, consequently we do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over, Guarantees may be required.

To be clear and transparent in the description of any used car as One Registered Keeper on the V5 registration document, the Car in question may have had more than one driver. And that the one registered keeper may have been a Company, or be a reputable fleet operator or rental operator. In addition our own Company registered vehicles may have been used for demonstration purposes, loan or rental, or staff vehicles. Any of our used vehicles sourced in this way represent value commensurate with age and mileage to offer excellent value to the next keeper.

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