Kia makes record-breaking start to 2024

Posted by Premier Kia - Friday, 5th July 2024

Kia UK sets new best-ever sales for first half of the year
Q2 and June also marked as record periods for the brand
Kia registers more than 60,000 new cars in the UK this year
Current year-to-date market share of 6.0%
Electrified vehicles contribute 49% of Kia’s first-half UK sales
Sportage best-selling car in UK in June

Kia UK Limited has achieved a record-breaking start in 2024, registering a greatest number of cars in the first six months of the year throughout the brand’s UK lifetime. Continuing its positive sales momentum from 2023, Kia registered 60,366 new cars in the UK throughout first-half of the year, establishing a market share (M/S) of 6.0%.

Kia’s competitive range of compact SUV’s continued the brand’s reign at the top of the C-SUV segment, with sales of Sportage, Niro and XCeed combining to give Kia a total of 39,190 sales and a 14.3% segment share YTD, and ensure Kia kept its position as the best-selling brand in one of the UK’s most sought-after vehicle classes.

The Kia Sportage continued its dominant form as one of the UK’s most popular cars, too, throughout the first six months of 2024, finishing June as the best-selling new car of all. YTD, the model ranks as the second best-selling car on sale (24,239 units sold).

June itself was a record-breaking month for the brand, as Kia registered more than 10,000 new cars in the UK (10,321), making it Kia’s best-ever June performance on record.

Kia has achieved multiple records throughout 2024 thus far, starting the year especially strongly with a record-breaking first quarter. Kia finished the first quarter as the fourth best-selling brand in the UK, and the second best-selling brand for electrified vehicles, both of which are positions the manufacturer has held on to throughout Q2.

Similar to its impressive performance in June, the Sportage opened 2024 strongly for Kia, establishing itself as the best-selling model in the UK in January. Globally, the Sportage remained a firm-favourite – as Kia posted global sales of 267,536 units, led by the family SUV.

In April, following Kia’s best-ever Q1 performance, during a record month the brand logged its 1.5 millionth sale in the UK; an EV6 ‘GT-Line S’ in Yacht Blue, an historic achievement in Kia’s 20-year UK history.

Simon Hetherington, Commercial Director at Kia UK Limited, commented: “To complete an incredible number of record breaking achievements in the first half of the year is massively significant, and allows us to continue into Q3 with momentum firmly on our side. A landmark February, April, June, Q1, Q2, and first-half as a whole, is an impressive success story, and one which fills the brand and our national dealer partners with even more confidence looking forward. With the Sportage cementing itself as the UK’s favourite car last month, and continued sales of Kia’s vast range of electrified and fully electric vehicles, we are certain that as a brand our growth will continue.”

2024 remains far from over, as the brand is set to introduce another exciting electric vehicle to the UK market in the second half of the year. The Kia EV3 is due for UK arrival in Q4 2024, and is the latest model in the brand’s bold EV strategy. Offering a best-in-class range of up-to 372 miles, and best-in-class space, pricing and specification for the new model will be revealed in Q3 this year.

Back

EXCELLENT CUSTOMER SERVICE

Bought my latest car from Premier Mitsubishi and have to say the service I received was excellent,in particular Jourdan,made the whole process easy and nothing was too much trouble.Highly recommended.

David A

6 STARS !!

We recently purchased a car, sight-unseen, from Premier Isuzu & Select Used Cars Manchester. I dealt with a very competent, polite & professional sales chap, called Jourdan. Figures were agreed, finance signed & sealed and the car delivered to us, free of charge ! Based 200 miles away & purchasing an expensive car without viewing first is always a concern, especially when doing it for the first time ! Such is the modern, click & collect world, I suppose. Jourdan was transparent, open and honest throughout, answering all of our questions and making us feel completely at ease. On arrival, the car really did exceed our expectations. It was prepared & presented to a very high standard, as promised, and all paperwork was present & correct. Highly commend Jourdan for a sterling job, his hard work & efficiency. Thank you. Couldn’t be happier & wouldn’t hesitate in recommending Premier Isuzu & Select used cars !

Matthew N

KIA SPORTAGE FROM ROCHDALE BRANCH

I contacted this Kia branch on Thursday1st of March, I had seen a Sportage on their website, the gentleman I spoke with was Charley Murton. He explained the car was a former demonstrator, I had been surprised to see a latest generation Sportage for sale so soon. I explained I wished to part exchange my current vehicle against a prospective purchase. I went to the dealership the following Tuesday, Charley was very welcoming and offered me a coffee, I needed it after having been at the mercy of a satnav for over an hour. He made me a very welcome offer on my vehicle and then we went for a test drive. Loved the car straight away. The negotiations were done professionally and efficiently, he then sorted out delivery to my home the following day, amazingly quickly. I have contacted him a couple of times since with a few questions he has continued to be extremely helpful each time. I am very impressed with this dealership and Charley in particular. A note to Charley your directions to get me home we’re spot on no need for the satnav and a half hour quicker!!

Colin J

PREMIER ARE AMAZING

The team at Premier are amazing, I can't praise them highly enough. After I had a nasty puncture with damaged wheel last night they have sorted everything and got me back on the road by 10am!! Truly awesome, thanks Premier!!

Kath Bailey

THIS IS THE BEST SERVICE I HAVE EVER HAD!

Brilliant experience from start to finnish dealing with the team from Hyde especially Matt who couldn't have been more helpfull. Everything went very smoothly and the car is brilliant .Cann't believe the aftersales package that comes with the deal . In my 40 years of buying cars this is the best service I have ever had . A big thanks to Matt again it was like dealing with a friend I have known for years

Lee Brocklehurst

EXCELLENT EXPERIENCE

From start to finish our experience of Premier Automobiles excellent. Our salesman Neil was professional, friendly and helpful and he made the buying experience easy. He talked us through the whole process, ensuring that we had all the information we required to help us decide on the right car for us. Despite being further away than other dealerships, we felt the journey to Premier was worth the extra mileage. Neil's honest, no flannel approach was reassuring and we will definitely go back to Premier in the future. In fact, we will be using their service department for our annual services.

Laura Murphy

Kia Manchester
Birch Lane
Dukinfield
Greater Manchester
SK16 5AP

T: 0161 343 2216

Kia Rochdale
Molesworth Street
Rochdale
Lancashire
OL16 1TS

T: 01706 718 029

Suzuki Rochdale
Water Street
Rochdale
Lancashire
OL16 1TL

T: 01706 615 156

Isuzu Manchester
Clarkway
Hyde
Cheshire
SK14 2AU

T: 0161 393 6240

Mitsubishi Service & Premier Select Used Cars
Clarkway
Hyde
Greater Manchester
SK14 2AU

T: 0161 393 6240

Premier Automotive Ltd Company registered in England number 02706646. Registered Address: Premier Automotive Ltd, Colliers Garage, Birch Lane, Dukinfield, Cheshire, SK16 5AP . Trading as; Premier Kia, Premier Mitsubishi, Premier Ssangyong, Premier Suzuki, Premier Isuzu, Premier.

Premier Automotive Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge fees for our Consumer Credit services. We typically receive a payment(s) or other benefits from finance providers should you decide to enter into an agreement with them, typically either a fixed fee or a fixed percentage of the amount you borrow. The payment we receive may vary between finance providers and product types. The payment received does not impact the finance rate offered.

Appendix 1

Accordingly, the options we present to you, from our limited panel of lenders, may not reflect the most competitive or impartial terms available in the market.

You are not tied to funding via our panel of lenders and have the right to seek alternative options. However, in doing so, this may impact upon any offers provided by our panel of lenders in relation to deposit contributions, servicing or other schemes. We are a commercial entity that expects to make a profit from this transaction. Consequently, lenders typically pay a commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions; some lenders may also provide preferential rates to us for the funding of our vehicle stock and may also provide financial support for our training and marketing. Any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. We do not charge you a fee for our services, consequently we do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over, Guarantees may be required.

To be clear and transparent in the description of any used car as One Registered Keeper on the V5 registration document, the Car in question may have had more than one driver. And that the one registered keeper may have been a Company, or be a reputable fleet operator or rental operator. In addition our own Company registered vehicles may have been used for demonstration purposes, loan or rental, or staff vehicles. Any of our used vehicles sourced in this way represent value commensurate with age and mileage to offer excellent value to the next keeper.

VAT Number · 606353850