Kia retains ‘Carmaker of the Year’ title at Motor Trader Industry Awards

Posted by Premier Kia - Thursday, 21st November 2024

Kia retains ‘Carmaker of the Year’ title at Motor Trader Industry Awards

The award was announced at a ceremony on 20 November 2024 at the iconic Grosvenor House Hotel in London, attended by around 1,000 guests from across the automotive industry.

“Kia won the Carmaker of the Year award for its strong line-up of vehicles and the positive relationship it enjoys with its dealer network across the board. It is ranked highly by dealers in terms of return on investment and the current and future profitability of the franchise. Kia has consistently delivered as the top franchise in successive NFDA dealer surveys,” said the Motor Trader Industry Awards Judging Panel.

2024 has been yet another landmark year for Kia, continuing the positive momentum gained in 2022 and 2023. The brand already surpassed 100,000 sales at the end of October this year, setting a firm trajectory towards a new full-year record. In addition, the Kia Sportage is the UK’s most popular car in its segment and is currently the UK’s second best-selling car of any make.

Kia UK has also been recognised by its dealers as the best franchise to work with, topping the National Franchised Dealers Association (NFDA) Dealer Attitude Survey for the fourth consecutive time, ranking as the top brand in 39 out of 56 questions posed to the nation’s car dealers.

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